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Therichestkidintheworld,RichieRich,haseverythinghewants,exceptcompanionship.Whilerepresentinghisfatheratafactoryopening,heseessomekidsplayingbaseballacrossthestreet.Richiewantstojoinin,buttheydon'twanthimaround.WhenaplottokilltheRichfamilyisdevisedbyRichIndustries'topexecutive,LaurenceVanDough,Richiemusttakeovercontrolofthecompanywhilesearchingforhislostparentswiththehelpofsomenewfriends.