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JoeMerrill,sonofthemillionaireownerofachainof5and10centstores,posesasJoeGrant,andtakesajobinthestockroomofoneofhisfather’sstores,toprovethathecanbeasuccesswithouthisfather’sinfluence.TherehemeetsstockroomgirlMaggieJohnson,andtheyfallinlove.Thiscausesproblems,becauseMrs.MerrillhadplannedforhersontomarryMillicentRogers,ahighsocietygirl.